Jack/Zen
A zen perspective on how we think about the future
Jack Ricchiuto is a nationally acclaimed designer and author of 9 books. His website is DesigningLife.com
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The sustainability message
It's interesting how ubiquitous our own Great Lakes Brewery has become in bars and stores around the country. It's a great micro-brewery story of a company dedicated to sustainable practices. It is the future of how the sustainability message will create a wide reach, not on shallow proselytizing but wrapped around attention getting products.
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